About the project

Radler, part of the Heineken Group, held a series of workshops (workshops) for its executives that consisted of a series of exercises over several days. Fredingrado participated in the development of one of those workshops.

This exercise was approached as a «battlefield» where the participants should put themselves in the shoes of each of their competitors (other beer brands), but all based on the Star Wars universe and, for more INRI, all the design of the presentation and the poster of the event, was based on LEGO dolls.