About the project
Genuine Coconut came to me in mid-2018 with the intention of increasing its presence in Spain, looking for a campaign for supermarkets and bars in search of a younger type of target. They only needed a concept and a visual style, since their team would make the pieces of the campaign, therefore, they only needed the main lines to follow and fictitious of them.
I proposed a series of concepts to follow, and finally they settled on a combination of «nature + fun», playing with the emoji world and its implementation in the product (fresh coconuts). The jungle aspect reinforced the original idea of nature, but the universe of emojis projected a more carefree and youthful image, which directly appealed to the most adolescent and young adult public.